Corporate social responsibility of tobacco companies: A consumer perspective

Md Harizan, Siti Haslina; Sahul Hamid, Fazelina

Abstract

Investment in corporate social responsibility (CSR) by companies that have a bad reputation, namely those which produce tobacco has invited controversies from various quarters. Given the lack of studies that highlight the acceptance among consumers regarding CSR done by tobacco companies, a study has been conducted to identify their attitudes, responses and awareness toward CSR activities undertaken by tobacco companies. Semi-structured interviews were done on 33 working adult consumers and it was found that the majority of respondents were not in favor with such acts which they perceived it as a tactic to obscure tobacco companies' images. On the other hand, respondents who supported the existing CSR by tobacco companies were adhered to the principle of caveat emptor. The study also suggested that efforts should be carried out by companies producing tobacco through innovation so that their CSR activities are more aligned with the universal values of human life.

• Presentation Conference Type: Edited Proceedings
• Conference Name: First Asia Pacific Conference on Contemporary Research (APCCR-2015)
• Start Date: Jan 14, 2015
• End Date: Jan 16, 2015
• Acceptance Date: May 12, 2015
• Publication Date: Jul 22, 2015
• Deposit Date: Jan 18, 2023
• Pages: 9-17
• Book Title: First Asia Pacific Conference on Contemporary Research (APCCR-2015)
• ISBN: 9780994365699
• Keywords: Cigarette; Consumer; CSR; Tobacco
• Public URL: https://uwe-repository.worktribe.com/output/10363529
• Related Public URLs: https://apiar.org.au/