A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom

Eagle, Lynne; Kitchen, Philip J; Bulmer, S.

Lynne Eagle

Philip J Kitchen

S. Bulmer

Working Paper Type	Working Paper
Publication Date	Jan 1, 2007
Peer Reviewed	Peer Reviewed
Keywords	comparative analysis, integrated marketing communications, New Zealand, United Kingdom, UK
Public URL	https://uwe-repository.worktribe.com/output/1032572
Publisher URL	http://www.massey.ac.nz/massey/home.cfm