Revealing the hidden rationality of user browsing behaviour

Brown, Elizabeth; Brailsford, Tim; Fisher, Tony; van der Eijk, Cees

Abstract

In this paper, we analyse web log data from user trials of the WHURLE-LS adaptive educational hypermedia (AEH) system from a behavioural perspective. This system allows users to switch from one presentational mode to another (visual, verbal or neutral), and this paper investigates users' choice of mode as they interacted with the system. We present the main findings of the browsing behaviours within the framework of rational choice theory, and discuss why and when switching might have occurred.

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: Proceedings of the eighteenth conference on Hypertext and hypermedia
• Acceptance Date: Jul 1, 2007
• Publication Date: Sep 10, 2007
• Peer Reviewed: Peer Reviewed
• Pages: 85-94
• Public URL: https://uwe-repository.worktribe.com/output/1024989
• Additional Information: Title of Conference or Conference Proceedings : Proceedings of the eighteenth conference on Hypertext and hypermedia (HT07)