The branding of charities

Hudson, Jane

Jane Hudson

Adrian Sargeant adrian.sargeant@uwe.ac.uk
Editor

Walter Wymer Jr
Editor

Publication Date	Nov 22, 2007
Peer Reviewed	Not Peer Reviewed
Pages	65-74
Book Title	The Routledge Companion to Nonprofit Marketing
ISBN	0-415-41727-9
Keywords	charity, branding, fundraising
Public URL	https://uwe-repository.worktribe.com/output/1023605
Publisher URL	http://www.routledge.com/books/details/9780415417273/