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Research Repository

The effectiveness of threat appeals in the advertising of counselling services

Carruthers, Janet; Eccarius, J.; Krisjanous, J.; Ashill, N.

Authors

Dr Janet Carruthers Janet.Carruthers@uwe.ac.uk
Senior Lecturer in Marketing

J. Eccarius

J. Krisjanous

N. Ashill

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	World Social Marketing Conference
Start Date	Sep 29, 2008
End Date	Sep 30, 2008
Publication Date	Sep 1, 2008
Peer Reviewed	Peer Reviewed
Keywords	threat appeals, advertising, counselling services
Public URL	https://uwe-repository.worktribe.com/output/1009481
Publisher URL	http://www.tcp-events.co.uk/wsmc/

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