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Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement

Jiang, Ding Yu; K?rtner, Joscha; Cheng, Bor Shiuan; Fischer, Ronald; Ferreira, Maria Cristina; Assmar, Eveline; Redford, Paul; Harb, Charles; Glazer, Sharon; Wong, Corbin C.; Kumar, Neelam; Hofer, Jan; Achoui, Mustapha

Authors

Ding Yu Jiang

Joscha K?rtner

Bor Shiuan Cheng

Ronald Fischer

Maria Cristina Ferreira

Eveline Assmar

Paul Redford Paul2.Redford@uwe.ac.uk
Associate Director of Academic Practice

Charles Harb

Sharon Glazer

Corbin C. Wong

Neelam Kumar

Jan Hofer

Mustapha Achoui



Abstract

The development and validation of a new instrument for measuring the descriptive norms related to individualism-collectivism (IC) is presented. IC is conceptualized as a group- specific unidimensional cultural construct with four defining attributes (Triandis, 1995). Three studies are reported showing the dimensionality and validities at individual and cultural levels across samples from 11 cultures. The new instrument has good statistical properties with iden- tical structures at the individual and cultural level, good reliabilities at the individual level, adequate agreement within cultures, and demonstrates first signs of convergent and discriminant validity. Correlations at the cultural level also indicate that the measure has the potential to add to research by integrating previously untapped attributes of IC. Finally, normative IC explains variance in self-reported behavior over and above self-referenced IC. Implications and opportunities for norm-oriented research and scale refinement are discussed. © 2009 SAGE Publications.

Journal Article Type Article
Publication Date Jan 1, 2009
Journal Journal of Cross-Cultural Psychology
Print ISSN 0022-0221
Electronic ISSN 1552-5422
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 40
Issue 2
Pages 187-213
DOI https://doi.org/10.1177/0022022109332738
Keywords individualism-collectivism, values, attitudes, norms, cross-cultural research
Public URL https://uwe-repository.worktribe.com/output/1002456
Publisher URL http://dx.doi.org/10.1177/0022022109332738
Related Public URLs http://jcc.sagepub.com/content/40/2/187.short