Lynne Eagle
Does trying to do good equate to doing no harm? Ethical dimensions to social marketing
Eagle, Lynne; Bird, Sara; Tapp, Alan; Spotswood, Fiona
Authors
Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI
Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Fiona Spotswood
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Science Conference |
| Start Date | Jun 8, 2009 |
| End Date | Jun 8, 2009 |
| Publication Date | Jan 1, 2009 |
| Peer Reviewed | Peer Reviewed |
| Keywords | ethical dimensions, social marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1002182 |
| Publisher URL | http://www.ams-web.org/index.cfm |
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