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Outputs (74)

Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions (2014)
Presentation / Conference Contribution

In ‘(re)emerging cycling regions’ such as Australia and the United Kingdom, cycling has experienced increased interest as a viable form of everyday transport as an alternative to cars and public transport, as well as growing popularity as leisure or... Read More about Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions.

Institutional logics and interorganizational learning in technological arenas: Evidence from standard-setting organizations in the mobile handset industry (2014)
Journal Article

© 2015, INFORMS. Conceptualizing standard-setting organizations (SSOs) as technological arenas within which firms from different countries interact and learn, we offer insights into the interplay between firms' institutional logics and their interorg... Read More about Institutional logics and interorganizational learning in technological arenas: Evidence from standard-setting organizations in the mobile handset industry.