Outputs (77)

Advertising and children: Issues and policy options (2006)
Journal Article

This article reviews the debate regarding the issue of growing obesity in society in terms of issues and possible policy options. The issue is most focused on children though having obvious ramifications for adults in many economies around the world.... Read More about Advertising and children: Issues and policy options.

New channels/old channels: Customer management and multi-channels (2006)
Journal Article

Purpose - This paper seeks to concern itself with the implications for the management of customer relationships of pursuing a multi-channel approach. Design/methodology/approach - The case study method is used in analysing the situation of four organ... Read More about New channels/old channels: Customer management and multi-channels.

Perceptual determinants of nonprofit giving behavior (2006)
Journal Article

This paper provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant research to support the view that both extrinsic a... Read More about Perceptual determinants of nonprofit giving behavior.

Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation (2006)
Journal Article

Purpose - The purpose is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, the paper examines the nature of cooperation between the providers of healthcare services (hospitals) and those... Read More about Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation.

Lower costs driving SME competitive advantage (2006)
Journal Article

Breaking through the invisible barrier of low functional literacy: implications for health communication (2006)
Journal Article

The impact of personal values on perception of service provider empathy and customer loyalty (2006)
Journal Article

Measuring performance in competitive strategy research (2006)
Journal Article

When testing for strategy-performance linkages, attention is often given more to the measurement of strategy than to the measurement of performance. However, the selection of performance measures can dramatically influence the findings and conclusion... Read More about Measuring performance in competitive strategy research.

Management and organizational history: Prospects (2006)
Journal Article

We outline the prospects for Management and Organizational History in the form of a 10-point agenda identifying issues that we envisage being addressed in the journal. 1.The ‘Historic Turn’ in Organization Theory – calls for a more historical orienta... Read More about Management and organizational history: Prospects.

Brand management case study (2006)
Book Chapter