Promoting university to the parents of students - Normative youth transitions and intensification of ‘ideal’ parenting into HE
(2024)
Presentation / Conference Contribution
This paper draws on recent marketing moves within the English universities to increasingly promote Higher Education (HE) to the parents of students. Changes to the HE landscapes in England – including the massification and commodification of the sect... Read More about Promoting university to the parents of students - Normative youth transitions and intensification of ‘ideal’ parenting into HE.