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Outputs (5)

Representation matters: Exposure to advertisements featuring models with different skin shades affects body image, well-being and advertising effectiveness among South Asian Women in the UK (2025)
Journal Article

Racialised appearance ideals displayed in media and advertising imagery privilege white or light skin. Yet, little research has tested how white or light skin ideals in advertising influence body image. In this online experimental study, South Asian... Read More about Representation matters: Exposure to advertisements featuring models with different skin shades affects body image, well-being and advertising effectiveness among South Asian Women in the UK.

"My body is amazing from the bottom to the top" - An RCT study testing two positive body image media micro-interventions for young children aged 4-6 years (2025)
Journal Article

This study presents a fully powered RCT testing the effectiveness and acceptability of two positive body image online media-based micro-interventions designed for young children. A total of 439 children aged 4-6 years were randomised into one of four... Read More about "My body is amazing from the bottom to the top" - An RCT study testing two positive body image media micro-interventions for young children aged 4-6 years.

Evaluating the effectiveness and acceptability of two positive body image media micro-interventions among children aged 4–6 years old – a study protocol (2024)
Journal Article

Background: Children’s online media perpetuates appearance idealised images and can negatively impact the way children feel about their own and other people’s bodies (e.g., weight bias) at a young age. The development and evaluation of body image int... Read More about Evaluating the effectiveness and acceptability of two positive body image media micro-interventions among children aged 4–6 years old – a study protocol.

Investigating the role of perceived ingroup and outgroup colourism on body image and wellbeing among Black, Asian, and other racialised/ethnic minority groups living in the UK (2023)
Journal Article

Colourism is a form of prejudice and discrimination based on skin shade, disadvantaging people of colour with darker skin. This study investigates the relationship between perceived colourism, body image, and psychological wellbeing, considering perc... Read More about Investigating the role of perceived ingroup and outgroup colourism on body image and wellbeing among Black, Asian, and other racialised/ethnic minority groups living in the UK.