Tim Hughes' Outputs (6)

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference Contribution

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

The credibility issue: closing the academic/practitioner gap (2008)
Journal Article

The literature is highly critical of the business–academia relationship and there is a lack of congruence between strategic management research conducted by academics and that used by practitioners. There is also a lack of models of collaborative res... Read More about The credibility issue: closing the academic/practitioner gap.

Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference Contribution

Knowledge exchange and the opportunities for Marketing Intelligence & Planning (2008)
Journal Article

Purpose The purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future. Design/methodology/approach The paper is a viewpoint contribution based on the aut... Read More about Knowledge exchange and the opportunities for Marketing Intelligence & Planning.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.