Boundary spanner turnover in professional services: Exploring the outcomes of client retention strategies
(2010)
Journal Article
Vafeas, M. (2010). Boundary spanner turnover in professional services: Exploring the outcomes of client retention strategies. Journal of Marketing Management, 26(9-10), 901-920. https://doi.org/10.1080/02672571003633651
Studies suggest that the termination of the interpersonal relationship between boundary spanners at buyer and seller firms can have a damaging effect on the inter organisational relationship. Few studies have addressed this issue in detail, but those... Read More about Boundary spanner turnover in professional services: Exploring the outcomes of client retention strategies.