The Rise of Online Shopping: Could Servicescape Revive the High Street?
(2019)
Presentation / Conference Contribution
Against a background of rising online sales and the decline of traditional high street shopping, this study examines factors related to in-store 'atmosphere' and 'servicescape' that may encourage consumers to purchase in-store rather than online in t... Read More about The Rise of Online Shopping: Could Servicescape Revive the High Street?.