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All Outputs (317)

Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (2000)
Journal Article

Brand equity is now receiving significant attention, both as a result of changes to international accounting standards relating to intangible assets and as a result of the renewed focus on the impact of marketing communications on brand performance.... Read More about Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity.

Embracing the "nation" (2000)
Journal Article

The idea of the "nation" has played only a small role in modern political philosophy because of its apparent irrationalism and amoralism. David Miller, however, sets out to show that these charges can be overcome: nationality is a rational element of... Read More about Embracing the "nation".