Famous five reasons why donors give
(2006)
Journal Article
All Outputs (436)
Centre offers a wealth of opportunity (2006)
Journal Article
From CRM to FRM: applying CRM in the football industry (2006)
Journal Article
In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.
The power of brands (2006)
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Insights from a review of the literature on cause marketing (2006)
Journal Article
Gender at critical realism conferences (2006)
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Themes and issues: Rejoinder to Sheila Dow and Paul Downward (2006)
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Themes and issues: Reply to Shelia Dow and Paul Downward (2006)
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The case of research on the human resource management-organisational performance link (2006)
Journal Article
New possibilities for project management theory: A critical engagement (2006)
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Rethinking labour markets: A critical-realist-socioeconomic perspective (2006)
Journal Article
There are currently two main accounts of labour markets: the mainstream labour market (MLM) account, which avoids serious analysis of social structures; and a rather unsystematic SOCIOECONOMIC account, which recognises that labour markets are embedde... Read More about Rethinking labour markets: A critical-realist-socioeconomic perspective.
Bequest motives and barriers to giving: The case of direct mail donors (2006)
Journal Article
Charitable bequests currently account for 9 percent of overall giving in the United States. In this study we examine the motives for this form of support and the potential barriers to giving perceived by members of bequest societies or legacy clubs s... Read More about Bequest motives and barriers to giving: The case of direct mail donors.
Trust in charities' work is built on a firm foundation (2005)
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Double trouble is on the horizon for the sector (2005)
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The continuing relevance of the communist manifesto (2005)
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Index markers (2005)
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Now we know commitment does drive loyalty (2005)
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Online giving: What lessons can we learn? (2005)
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Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article
Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.