Adrian Sargeant
The power of brands
Sargeant, Adrian; Ford, J.B.
Authors
J.B. Ford
Citation
Sargeant, A., & Ford, J. (2006). The power of brands
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2006 |
| Journal | Stanford Social Innovation Review |
| Peer Reviewed | Peer Reviewed |
| Volume | Winter |
| Pages | 41-47 |
| Keywords | brand power, brands |
| Public URL | https://uwe-repository.worktribe.com/output/1045274 |
| Publisher URL | http://www.ssireview.org/articles/entry/the_power_of_brands/ |
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