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All Outputs (1392)

Doing the doric: The institutionalization of regional language and culture in the north-east of Scotland (2001)
Journal Article

The focus of this paper is on the practices and processes of joint action and knowledge, the performativity of language and the tracing of how particular items of rhetoric move, solidify and change. The paper illustrates the contingent factors that g... Read More about Doing the doric: The institutionalization of regional language and culture in the north-east of Scotland.

Introducing complex systems using the red-blue exercise (2001)
Journal Article

The red-blue exercise provides a powerful yet manageable example of a complex system in action. A systems analysis is offered that demonstrates how the exercise may be used as an educational tool to introduce the subject of complex systems.

IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion (2000)
Journal Article

The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion.