Enablers of post-COVID-19 customer demand resilience: Evidence from fast- fashion MSMEs
(2022)
Journal Article
Purpose: This study aims to analyse the resilience of customer demand management post-coronavirus disease 2019, using fast fashion as an example. The paper provides insights for potential applications to micro-, small and medium enterprises (MSMEs).... Read More about Enablers of post-COVID-19 customer demand resilience: Evidence from fast- fashion MSMEs.