Regulation of nutrition and health claims in advertising
(2008)
Journal Article
Brennan, R., Dahl, S., Eagle, L., Morouti, O., & Czarnecka, B. (2008). Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48(1), 57-70
This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a revi... Read More about Regulation of nutrition and health claims in advertising.