Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: An empirical study
(2010)
Journal Article
The purpose of this paper is to examine the interrelationships between internal customer orientation (ICO), internal service quality (ISQ), and customer orientation (CO) to develop and test a conceptual model of the antecedents of CO in the banking s... Read More about Integrating internal customer orientation, internal service quality, and customer orientation in the banking sector: An empirical study.