All Outputs (3)

CHARM: social norms marketing for energy efficiency (2009)
Presentation / Conference Contribution

UK focus group research with dark/light and non-green consumers explored attitudes to a range of government, charity, manufacturer and retailer sustainability initiatives. The study explored how consumers understand the term 'green' and its relation... Read More about CHARM: social norms marketing for energy efficiency.

Engaging the public with a hybrid puppet (2009)
Journal Article

A puppet with robotic features and emotional expressions can make general audiences think about the role of machines in everyday life.

Heart robot: a public engagement project (2009)
Journal Article

Heart Robot was a public engagement project funded by the Engineering and Physical Sciences Research Council (EPSRC). The aim of the project was to challenge cultural perceptions of robots, and to stimulate thought and debate
in members of the gener... Read More about Heart robot: a public engagement project.