All Outputs (7)

Reviving from the pandemic: Harnessing the power of social media reviews in sustainable tourism management of group package tours (2025)
Journal Article

During the COVID-19 pandemic, the tourism sector encountered multiple challenges. Numerous governments chose to lock down their cities and countries. Despite this, many companies found their online businesses making the greatest leaps in their portfo... Read More about Reviving from the pandemic: Harnessing the power of social media reviews in sustainable tourism management of group package tours.

Understanding how value perception changes in response to electronic word-of-mouth (2024)
Presentation / Conference Contribution

In the past few decades, value creation has emerged as one of the key priorities of many organisations. Under the COVID-19 epidemic, numerous companies discovered e-business generating the largest income in their overall portfolios. Such changes are... Read More about Understanding how value perception changes in response to electronic word-of-mouth.

Understanding how value perception changes in response to electronic word-of-mouth (2024)
Presentation / Conference Contribution

In the past few decades, value creation has emerged as one of the key priorities of many organisations. Under the COVID-19 epidemic, numerous companies discovered e-business generating the largest income in their overall portfolios. Such changes are... Read More about Understanding how value perception changes in response to electronic word-of-mouth.

Entrepreneurial orientation and market performance in foreign-owned subsidiaries (2021)
Presentation / Conference Contribution

How eWord of mouth valences affect price perceptions (2018)
Journal Article

The influence of electronic Word of Mouth (eWOM) on consumers' perceptions of price, allowing for consumers having different price acceptability levels, was examined through nine online experiments. Three valences of eWOM were systematically examined... Read More about How eWord of mouth valences affect price perceptions.

The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes (2016)
Journal Article

The influence of online word-of-mouth (WOM) on risk assessments for an experience good, in the presence of different price acceptability levels, was examined through 12 online experiments using potential travelers presented with realistic information... Read More about The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes.

The Influence of eWord of mouth on perceptions of quality as price acceptability changes, for an experience service (2012)
Presentation / Conference Contribution