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All Outputs (6)

Customer view on servitization: The influence of strategic goals and service mix offering on firm performance (2024)
Journal Article

Following a mixed methods approach, this research investigates the reasons that lead B2B customers in the pharmaceutical sector to use different types of services and their impact on servitization outcomes and firm performance. Main findings show tha... Read More about Customer view on servitization: The influence of strategic goals and service mix offering on firm performance.

Recontextualizing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to higher education online marking (2024)
Journal Article

The Higher Education (HE) sector has faced an exceptional period of complex and fast-moving change, meaning staff have had to quickly adjust their teaching delivery, reconsider how learning outcomes are assessed, and adopt new technologies. Despite s... Read More about Recontextualizing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to higher education online marking.

The moderator effect of balance of power on the relationships between the adoption of digital technologies in supply chain management processes and innovation performance in SMEs (2024)
Journal Article

Managing supply chain (SC) relationships to deal with challenges posed by contemporary social and business environments is a difficult task that can be facilitated with the use of digital technologies. The growing complexity of supply chains, charact... Read More about The moderator effect of balance of power on the relationships between the adoption of digital technologies in supply chain management processes and innovation performance in SMEs.