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Managing personalization-privacy paradox of digital services: A systematic literature review (2019)
Presentation / Conference Contribution
Presentation on personalization privacy paradox
Managing the personalization-privacy paradox: A systematic literature review (2019)
Presentation / Conference Contribution
Effective utilization of personal data contributes to greater customer satisfaction and provides a better fit between the offer and the customer needs, which can be leveraged as competitive advantage. However, consumers may be reluctant to share thei... Read More about Managing the personalization-privacy paradox: A systematic literature review.
Managing personalization-privacy paradox of digital services: A systematic literature review (2019)
Presentation / Conference Contribution
Presentation on personalization privacy paradox
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