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Tackling discrimination: A social marketing case study

Daellenbach, K.; Carruthers, Janet

Authors

K. Daellenbach

Dr Janet Carruthers Janet.Carruthers@uwe.ac.uk
Senior Lecturer in Marketing

Journal Article Type	Article
Publication Date	Jan 1, 2010
Journal	Business Case Journal
Peer Reviewed	Peer Reviewed
Volume	17
Issue	1
Pages	70-77
Keywords	social marketing, consumer behavior, commercial marketing, marketing research
Public URL	https://uwe-repository.worktribe.com/output/984311
Publisher URL	http://www.sfcr.org/bcj/

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