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Bridging the multiple reality gap: Application of augmented reality in new product development

Gijselaers, Wim H.; Segers, Mien S.R.; Smulders, Frido E.; Jonker, Pieter P.; Verlinden, Jouke C.; Chatzimichali, Anna; Gijselaers, Wim; Van Den Bossche, Piet; Van Emmerik, Hetty


Wim H. Gijselaers

Mien S.R. Segers

Frido E. Smulders

Pieter P. Jonker

Jouke C. Verlinden

Wim Gijselaers

Piet Van Den Bossche

Hetty Van Emmerik


Increased product complexity and internal team dynamics pose serious challenges to the quality of collaboration, usually reflected upon long delays, cost overruns and poor design quality during product development. Our focus is to study the factors that drive collaboration, shared understanding and team learning in product development in order to investigate new tools to facilitate this process. The present paper provides the theoretical framework to experiment with novel collaborative tools like Augmented Reality in the product development setting. The core argument is that Augmented Reality technologies act as a catalyst to the communication between the various stakeholders. The main idea behind this work is a dynamic investigation on the nature of collaboration in product development teams, through a socio-cognitive lens. The basic focus of this work is to connect insights from the social sciences to collaborative design and visualization technologies. © 2011 IEEE.

Journal Article Type Conference Paper
Publication Date Dec 23, 2011
Journal Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics
Print ISSN 1062-922X
Peer Reviewed Peer Reviewed
Pages 1914-1919
ISBN 9781457706523
APA6 Citation Verlinden, J. C., Jonker, P. P., Smulders, F. E., Segers, M. S., Gijselaers, W. H., Chatzimichali, A. P., …Verlinden, J. (2011). Bridging the multiple reality gap: Application of augmented reality in new product development. IEEE International Conference on Systems Man and Cybernetics, 1914-1919.
Keywords collaborative design, augmented reality, new product development
Publisher URL
Additional Information Additional Information : © 2011 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Title of Conference or Conference Proceedings : 2011 IEEE International Conference on Systems, Man, and Cybernetics


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