Talking the talk: Evidence of the adoption of a consumer identity?

Hill, Beverley

Beverley Hill

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference 2012
Start Date	Jul 2, 2012
End Date	Jul 5, 2012
Publication Date	Jul 2, 2012
Publicly Available Date	Jun 7, 2019
Peer Reviewed	Peer Reviewed
Keywords	language, metaphor, choice, marketization, discourse, identity
Public URL	https://uwe-repository.worktribe.com/output/945566
Publisher URL	https://marketing.conference-services.net/programme.asp?conferenceID=2958&action=prog_list&session=22156
Related Public URLs	https://www.academyofmarketing.org/conference-2012/2012
Additional Information	Title of Conference or Conference Proceedings : Academy of Marketing Conference 2012

AM Conference 2012 Abstract for archive.pdf (104 Kb)
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