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The new commodities of the new media landscape

Ridgway, A I


Andy Ridgway
Senior Lecturer in Science Communication


The ‘traditional’ media industry — newspapers and magazines and the like — have had a difficult time lately thanks to increasing competition online. This book’s chapters consider ways the traditional media can reinvent themselves to secure their future. Two key themes that emerge from the chapters are the importance of building communities and the increasing role of credibility in today’s highly competitive media landscape. While this book does not focus on the science media, many of the conclusions are relevant to it, in fact some are cause for comfort for those involved with science journalism.


Ridgway, A. I. (2016). The new commodities of the new media landscape

Journal Article Type Article
Acceptance Date Jun 6, 2016
Publication Date Jun 17, 2016
Journal Journal of Science Communication
Peer Reviewed Peer Reviewed
Volume 15
Issue 4
Keywords popularization of science and technology, science and media, science writing
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