Over the past few years, an increasing number of men have received surgery to enhance or restore facial hair. This came at a time when beards re-entered mainstream fashion. Drawing on the research literature, this article explores the apparent link between facial hair fashion and rates of beard transplants, and considers deeper-seated psychological explanations for the trend, including perceptions of masculinity, social dominance, age and attractiveness. The question of whether beard transplants will continue to proliferate is also explored.
Zucchelli, F. (2017). Beard transplants and facial hair trends: Why men are motivated to have surgery. Journal of Aesthetic Nursing, 6(1), 30-31. https://doi.org/10.12968/joan.2017.6.1.30