In the European project ClairCity (www.claircity.eu), we apply a societal approach to behaviour change towards reducing air pollution and carbon emissions in cities. The project is engaging with citizens and policymakers from six European cities/regions. Several public engagement strategies are being employed, including crowdsourcing issues and solutions in each city, an interactive policy game, a mobile app for businesses, schools competitions and workshops for action.
The project doesn’t aim to change individual behaviour in its lifetime, but is instead aiming to influence city development in order to ensure that low emission patterns of behaviour are encouraged, enabled and supported sufficiently for them to become new normals. Policy packages will be generated for each city that will reflect how changes can be made to the social and structural organisation of the city to ensure that low emission options can become embedded in citizens’ everyday lives. This presentation shows the process and challenges in this approach, so that others can learn from the project developments.