Digital technology is advancing and the means of powering it so. For small-medium enterprise (SME) to remain competitive in today’s economic climate it is paramount they can respond to business challenges with agility and efficiency. Despite knowing this, many of today’s SMEs retain legacy hardware and siloed infrastructures that are both expensive to maintain and incapable of being agile. These heterogeneous infrastructures offer no elasticity for its consumers and act as a barrier to its own innovation. Acquiring requisite budget to transform such digital infrastructure with high operational energy costs has proven an uphill struggle as there is a distinct lack of perceived benefits from undergoing such transformation program. However, amidst the various comparable options, claims, and features from different technology vendors available in the market there are true benefits applicable to all SMEs. To demonstrate how a solution such as moving to the cloud and or adopting solar power could benefit a SME’s infrastructure, and operational costs, the requirements of a fictitious Marketing Agency have been analysed by a company specialised in cloud, virtualisation and solar power to introduce a framework suitable for any SME curious of the benefits presented by basic cloud principles, virtualised resources and renewable energy.