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BBC arts programming: a service for citizens or a product for consumers?

Genders, Amy

Authors

Amy Genders Amy.Genders@uwe.ac.uk
Wallscourt Fellow in Screen Business and Creative Enterprise



Abstract

© The Author(s) 2019. The British Broadcasting Corporation occupies what is often considered to be a unique position within UK culture as both a respected national institution that is a pillar of enlightenment values and, increasingly, an agile, entrepreneurial business that has to deliver ‘value-for-money’. This study will contribute to the existing body of literature examining the impact of a neoliberal marketisation discourse on BBC policy by focusing specifically on the provision of arts programming as a key indicator of how the logic of the marketplace has permeated the BBC’s commissioning culture. In doing so, it argues that the loss of the topical arts magazine and discussion formats from BBC television, in contrast to radio, is symptomatic of the ways in which arts broadcasting has been reimagined both in the corporation’s internal production culture and in its public pronouncements as a product for consumers rather than a service for citizens.

Citation

Genders, A. (2020). BBC arts programming: a service for citizens or a product for consumers?. Media, Culture and Society, 42(1), 58-74. https://doi.org/10.1177/0163443719842079

Journal Article Type Article
Acceptance Date Jan 10, 2019
Online Publication Date May 6, 2019
Publication Date Jan 1, 2020
Deposit Date May 8, 2019
Journal Media, Culture and Society
Print ISSN 0163-4437
Electronic ISSN 1460-3675
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 42
Issue 1
Pages 58-74
DOI https://doi.org/10.1177/0163443719842079
Keywords arts broadcasting, audience measurement, BBC, neoliberalism, public service broadcasting
Public URL https://uwe-repository.worktribe.com/output/847281
Publisher URL https://doi.org/10.1177/0163443719842079
Additional Information Additional Information : Copyright(c)2019 Reprinted by permission of SAGE publications.

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