Skip to main content

Research Repository

Advanced Search

BBC arts programming: a service for citizens or a product for consumers?

Genders, Amy

BBC arts programming: a service for citizens or a product for consumers? Thumbnail


Amy Genders
Wallscourt Fellow in Screen Business and Creative Enterprise


© The Author(s) 2019. The British Broadcasting Corporation occupies what is often considered to be a unique position within UK culture as both a respected national institution that is a pillar of enlightenment values and, increasingly, an agile, entrepreneurial business that has to deliver ‘value-for-money’. This study will contribute to the existing body of literature examining the impact of a neoliberal marketisation discourse on BBC policy by focusing specifically on the provision of arts programming as a key indicator of how the logic of the marketplace has permeated the BBC’s commissioning culture. In doing so, it argues that the loss of the topical arts magazine and discussion formats from BBC television, in contrast to radio, is symptomatic of the ways in which arts broadcasting has been reimagined both in the corporation’s internal production culture and in its public pronouncements as a product for consumers rather than a service for citizens.


Genders, A. (2020). BBC arts programming: a service for citizens or a product for consumers?. Media, Culture and Society, 42(1), 58-74.

Journal Article Type Article
Acceptance Date Jan 10, 2019
Online Publication Date May 6, 2019
Publication Date Jan 1, 2020
Deposit Date May 8, 2019
Publicly Available Date May 30, 2019
Journal Media, Culture and Society
Print ISSN 0163-4437
Electronic ISSN 1460-3675
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 42
Issue 1
Pages 58-74
Keywords arts broadcasting, audience measurement, BBC, neoliberalism, public service broadcasting
Public URL
Publisher URL
Additional Information Additional Information : Copyright(c)2019 Reprinted by permission of SAGE publications.


You might also like

Downloadable Citations