Looking to the audience to prepare for the future of news journalism

Gross, Bernhard

Abstract

This short comment piece emphasises that a consideration of the reader allows for more nuance and specificity in understanding contemporary journalism in the context of digital changes– journalists need to follow and understand not just the but their reader. Otherwise all journalists may as well be chasing the proverbial cute kitten community in a race for clicks. To follow the reader, to understand a journalist’s specific audience, its willingness to merely listen or desire to collaborate, defines a journalist much better than the catch all term digital.

• Publication Date: Jul 23, 2015
• Deposit Date: Aug 18, 2015
• Publicly Available Date: Jun 19, 2016
• Peer Reviewed: Not Peer Reviewed
• Pages: 67-68
• Book Title: The Future of News: Partnerships, Engagement and Diversity
• Keywords: digital journalism, audience, reception
• Public URL: https://uwe-repository.worktribe.com/output/831069
• Publisher URL: http://www.westminsterforumprojects.co.uk/forums/showpublications.php?pid=975
• Contract Date: Jun 19, 2016