Bernhard Gross Bernhard.Gross@uwe.ac.uk
Associate Professor in Film & Journalism
Looking to the audience to prepare for the future of news journalism
Gross, Bernhard
Authors
Contributors
Peter Van Gelder
Editor
Chris Whitehouse
Editor
Abstract
This short comment piece emphasises that a consideration of the reader allows for more nuance and specificity in understanding contemporary journalism in the context of digital changes– journalists need to follow and understand not just the but their reader. Otherwise all journalists may as well be chasing the proverbial cute kitten community in a race for clicks. To follow the reader, to understand a journalist’s specific audience, its willingness to merely listen or desire to collaborate, defines a journalist much better than the catch all term digital.
Citation
Gross, B. (2015). Looking to the audience to prepare for the future of news journalism. In P. Van Gelder, & C. Whitehouse (Eds.), The Future of News: Partnerships, Engagement and Diversity, 67-68. Westminster Media Forum
Publication Date | Jul 23, 2015 |
---|---|
Peer Reviewed | Not Peer Reviewed |
Pages | 67-68 |
Book Title | The Future of News: Partnerships, Engagement and Diversity |
Keywords | digital journalism, audience, reception |
Publisher URL | http://www.westminsterforumprojects.co.uk/forums/showpublications.php?pid=975 |
Files
WMF_Future_of_News_Gross_final.pdf
(183 Kb)
PDF
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