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How charismatic trainers inspire others to learn through positive affectivity

Towler, Annette; Arman, Gamze; Quesnell, Timothy; Hoffman, Lisa


Annette Towler

Timothy Quesnell

Lisa Hoffman


Abstract We focus on how charismatic trainer behaviors, such as visionary content, intellectual stimulation and individual attention, influence affective, cognitive and skill-based learning outcomes during computer-based training. Using an experimental design, 92 undergraduates were presented with an on-line Excel training program that contained narration that was either charismatic or non-charismatic. Path analysis results indicate that participants who viewed videos narrated by a charismatic trainer (as opposed to a non-charismatic trainer) had positive reactions to the trainer, which was related to positive affectivity. Trainee positive affectivity was subsequently related to recall one week after training, and this recall was related to skill transfer one week after training. The results confirmed that charismatic trainers influence skills acquisition through boosting positive affect. © 2013 Elsevier Ltd.


Towler, A., Arman, G., Quesnell, T., & Hoffman, L. (2014). How charismatic trainers inspire others to learn through positive affectivity. Computers in Human Behavior, 32, 221-228.

Journal Article Type Article
Acceptance Date Dec 31, 2013
Publication Date Mar 1, 2014
Journal Computers in Human Behavior
Print ISSN 0747-5632
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 32
Pages 221-228
Keywords employee training, trainer, charismatic affect
Public URL
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