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Integration of energy efficient technologies in UK supermarkets

Egbu, C. O.; Ochieng, E. G.; Jones, N.; Price, A. D.F.; Ruan, X.; Zuofa, T.


C. O. Egbu

E. G. Ochieng

N. Jones

A. D.F. Price

Ximing Ruan
Senior Lecturer in Stategy and Operations Mgmt

T. Zuofa


The purpose of this paper is twofold: to determine if the integration of energy efficient technologies in UK supermarkets can determine consumer behaviour, and to establish if such activities can help satisfying the environmental elements of the clients corporate social responsibilities (CSR) in an attempt to create a competitive advantage. A literature review of existing material considered the history and drivers of sustainability, the types of energy efficient technologies and factors concerning CSR and consumer behaviour in relation to the supermarket industry. Interviews with 15 senior store managers were recorded and transcribed. The opinions of the senior store managers were then sought and analysed using qualitative research software NVivo software. Validity of the data was achieved at a later stage through workshops. The results of this paper suggested that there is a definite lack of awareness and knowledge amongst customers regarding energy efficient technologies. From the findings, it was further established that the key driver for retailers who integrate energy efficient technologies is fiscal incentives, although it was suggested some retailers use CSR strategies to report there are environmental achievements it was ultimately found that cost savings were the primary driver. © 2013 Elsevier Ltd.


Egbu, C. O., Ochieng, E. G., Jones, N., Price, A. D., Ruan, X., & Zuofa, T. (2014). Integration of energy efficient technologies in UK supermarkets. Energy Policy, 67, 388-393.

Journal Article Type Article
Publication Date Apr 1, 2014
Deposit Date Jan 27, 2014
Journal Energy Policy
Print ISSN 0301-4215
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 67
Pages 388-393
Keywords sustainability, energy efficient technologies, customer social responsibility
Public URL
Publisher URL