Dr Margarida Sardo Margarida.Sardo@uwe.ac.uk
Senior Research Fellow in Science Communication
Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences
Sardo, Ana Margarida; Little, Hannah; Fogg-Rogers, Laura
Authors
Hannah Little Hannah.Little@uwe.ac.uk
Senior Lecturer in Science Communication
Dr Laura Fogg Rogers Laura.Foggrogers@uwe.ac.uk
Associate Professor of Knowledge Exchange in Engineering
Abstract
The Royal Institution Christmas Lectures are a landmark in the history of science communication. With today’s changing media landscape, it is important to know who is currently watching, how they are watching, and how they are perceiving the content. This cross-sectional study evaluated perceptions of live audiences, people watching at home via Twitter, and awareness of the Lectures by science-interested audiences. The Lectures are valued by science-enthusiast audiences for performative identity sharing and valued tradition. However, younger generations are shifting away from traditional television to online videos, and the Lectures must adapt to remain relevant to new audiences.
Citation
Sardo, A. M., Little, H., & Fogg-Rogers, L. (2021). Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences. International Journal of Science Education, Part B: Communication and Public Engagement, 11(4), https://doi.org/10.1080/21548455.2021.2012298
Journal Article Type | Article |
---|---|
Acceptance Date | Nov 25, 2021 |
Online Publication Date | Dec 10, 2021 |
Publication Date | 2021 |
Deposit Date | Dec 6, 2021 |
Publicly Available Date | Jan 6, 2022 |
Journal | International Journal of Science Education, Part B: Communication and Public Engagement |
Print ISSN | 2154-8455 |
Electronic ISSN | 2154-8463 |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 11 |
Issue | 4 |
DOI | https://doi.org/10.1080/21548455.2021.2012298 |
Public URL | https://uwe-repository.worktribe.com/output/8175909 |
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Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences
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Licence
http://creativecommons.org/licenses/by-nc-nd/4.0/
Publisher Licence URL
http://creativecommons.org/licenses/by-nc-nd/4.0/
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