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Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences

Sardo, Ana Margarida; Little, Hannah; Fogg-Rogers, Laura

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Authors

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Hannah Little Hannah.Little@uwe.ac.uk
Senior Lecturer in Science Communication

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Dr Laura Fogg Rogers Laura.Foggrogers@uwe.ac.uk
Associate Professor of Knowledge Exchange in Engineering



Abstract

The Royal Institution Christmas Lectures are a landmark in the history of science communication. With today’s changing media landscape, it is important to know who is currently watching, how they are watching, and how they are perceiving the content. This cross-sectional study evaluated perceptions of live audiences, people watching at home via Twitter, and awareness of the Lectures by science-interested audiences. The Lectures are valued by science-enthusiast audiences for performative identity sharing and valued tradition. However, younger generations are shifting away from traditional television to online videos, and the Lectures must adapt to remain relevant to new audiences.

Citation

Sardo, A. M., Little, H., & Fogg-Rogers, L. (2021). Transforming tradition: how the iconic Christmas Lectures series is perceived by its audiences. International Journal of Science Education, Part B: Communication and Public Engagement, 11(4), https://doi.org/10.1080/21548455.2021.2012298

Journal Article Type Article
Acceptance Date Nov 25, 2021
Online Publication Date Dec 10, 2021
Publication Date 2021
Deposit Date Dec 6, 2021
Publicly Available Date Jan 6, 2022
Journal International Journal of Science Education, Part B: Communication and Public Engagement
Print ISSN 2154-8455
Electronic ISSN 2154-8463
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 11
Issue 4
DOI https://doi.org/10.1080/21548455.2021.2012298
Public URL https://uwe-repository.worktribe.com/output/8175909

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