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Therapeutin oder spionin? Qualitative interviews with German senior managers

Drew, Hilary

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Dr Hilary Lowe hilary.lowe@uwe.ac.uk
School Director (Partnerships & International)



Abstract

Despite the fact that qualitative interviews are reputed to be an effective method of obtaining data from organizational elites, studies are concurrent on a number of obstacles which surround the interviewing of senior management. Problem areas flagged by the literature include issues of access and suspicion towards the interviewer as an outsider. Welch et al (2002) posit that, to successfully engage with executives in an interview setting, the researcher needs to adopt a position between two roles: therapist and spy. This paper presents experiences with interviewing senior-level HR managers in German organizations. The author attempted to overcome some of the established barriers to interviewing internationals and organizational elites. However, as the paper argues, unique working experience collected in Germany gave the researcher insights into how to interact with senior German managers. In particular, the researcher drew on a previous role as a language trainer to create a method of engaging managers. The semi-structured interviews that followed were free from barriers and resulted in the gathering of rich data which enabled the researcher to better understand processes, networks and relationships.

Citation

Drew, H. (2014, June). Therapeutin oder spionin? Qualitative interviews with German senior managers. Paper presented at 13th European Conference on Research Methodology for Business and Management Studies, Cass Business School, London

Presentation Conference Type Conference Paper (unpublished)
Conference Name 13th European Conference on Research Methodology for Business and Management Studies
Conference Location Cass Business School, London
Start Date Jun 16, 2014
End Date Jun 17, 2014
Publication Date Jun 1, 2014
Publicly Available Date Jun 6, 2019
Peer Reviewed Peer Reviewed
Keywords qualitative interviews, organizational elites, cross-cultural research, business management research
Public URL https://uwe-repository.worktribe.com/output/816659
Publisher URL http://academic-bookshop.com/ourshop/prod_3375782-ECRM-2014-13th-European-Conference-on-Research-Methodology-for-Business-and-Management-Studies-ECRM-2014-PRINT-version.html
Additional Information Title of Conference or Conference Proceedings : 13th European Conference on Research Methodology for Business and Management Studies

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