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Thematic analysis

Braun, Virginia; Clarke, Victoria; Terry, Gareth


Virginia Braun

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Dr Victoria Clarke
Associate Professor in Qualitative & Critical Psychology

Gareth Terry


Poul Rohleder

Antonia Lyons


Thematic analysis (TA) is a method for identifying, analysing and interpreting patterned meanings or ‘themes’ in qualitative data. In this chapter we outline our approach to TA (Braun & Clarke, 2006, 2012, 2013) and demonstrate core processes of coding and theme development using worked examples from our study of sexual health professionals’ views on impediments to sexual health in Aotearoa/New Zealand ([A/NZ], Terry, Braun & Farvid, 2012). First we consider the historical development of TA, and the proliferation of different approaches to TA, then outline the hallmarks of our approach to TA: its unique status as a method, rather than a methodology, and its theoretical flexibility.


Braun, V., Clarke, V., & Terry, G. (2014). Thematic analysis. In A. Lyons, & P. Rohleder (Eds.), Qualitative Research in Clinical and Health Psychology. Basingstoke: Palgrave MacMillan

Publication Date Oct 1, 2014
Deposit Date Sep 6, 2013
Peer Reviewed Not Peer Reviewed
Book Title Qualitative Research in Clinical and Health Psychology
ISBN 9781137291073
Keywords thematic analysis
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