Proactive environmental strategy and firm performance at the bottom of the pyramid

Adomako, Samuel; Ning, Ernestine; Adu‐Ameyaw, Emmanuel

Abstract

This paper utilizes insights from the natural resource-based view to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small- and medium-sized enterprises operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid orientation but not significant for firms pursuing the bottom of the pyramid orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for nonimitation-oriented firms. Implications and directions for future research are discussed.

• Journal Article Type: Article
• Acceptance Date: Aug 20, 2020
• Online Publication Date: Sep 1, 2020
• Publication Date: Jan 1, 2021
• Deposit Date: Apr 19, 2021
• Publicly Available Date: Apr 20, 2021
• Journal: Business Strategy and the Environment
• Print ISSN: 0964-4733
• Electronic ISSN: 1099-0836
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 30
• Issue: 1
• Pages: 422-431
• DOI: https://doi.org/10.1002/bse.2629
• Keywords: Strategy and Management; Geography, Planning and Development; Business and International Management; Management, Monitoring, Policy and Law
• Public URL: https://uwe-repository.worktribe.com/output/7268716
• Publisher URL: https://onlinelibrary.wiley.com/doi/10.1002/bse.2629
• Additional Information: Received: 2020-05-14; Accepted: 2020-08-20; Published: 2020-09-01