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Proactive environmental strategy and firm performance at the bottom of the pyramid

Adomako, Samuel; Ning, Ernestine; Adu‐Ameyaw, Emmanuel

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Authors

Samuel Adomako

Ernestine Ning

Emmanuel Adu‐Ameyaw



Abstract

This paper utilizes insights from the natural resource-based view to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small- and medium-sized enterprises operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid orientation but not significant for firms pursuing the bottom of the pyramid orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for nonimitation-oriented firms. Implications and directions for future research are discussed.

Citation

Adu-Ameyaw, E., Ning, E., & Adomako, S. (2021). Proactive environmental strategy and firm performance at the bottom of the pyramid. Business Strategy and the Environment, 30(1), 422-431. https://doi.org/10.1002/bse.2629

Journal Article Type Article
Acceptance Date Aug 20, 2020
Online Publication Date Sep 1, 2020
Publication Date Jan 1, 2021
Deposit Date Apr 19, 2021
Publicly Available Date Apr 20, 2021
Journal Business Strategy and the Environment
Print ISSN 0964-4733
Electronic ISSN 1099-0836
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 30
Issue 1
Pages 422-431
DOI https://doi.org/10.1002/bse.2629
Keywords Strategy and Management; Geography, Planning and Development; Business and International Management; Management, Monitoring, Policy and Law
Public URL https://uwe-repository.worktribe.com/output/7268716
Additional Information Received: 2020-05-14; Accepted: 2020-08-20; Published: 2020-09-01

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