Skip to main content

Research Repository

Advanced Search

Exploring the digital media ecology: Insights from a study of healthy diets and climate change communication on digital and social media

Milani, Elena; Weitkamp, Emma; Ridgway, Andy; Wilkinson, Clare

Exploring the digital media ecology: Insights from a study of healthy diets and climate change communication on digital and social media Thumbnail


Authors

Profile Image

Elena Milani Elena.Milani@uwe.ac.uk
Associate Lecturer - HAS Applied Sciences - UDAS0001

Emma Weitkamp Emma.Weitkamp@uwe.ac.uk
Associate Professor in Science Communication

Andy Ridgway Andy.Ridgway@uwe.ac.uk
Senior Lecturer in Science Communication

Profile Image

Clare Wilkinson Clare.Wilkinson@uwe.ac.uk
Associate Professor in Science Communication



Abstract

This study explores the types of actors visible in the digital science communication landscape in the Netherlands, Serbia and the UK. Using the Koru model of science communication as a basis, we consider how science communicators craft their messages and which channels they are using to reach audiences. The study took as case studies the topics of climate change and healthy diets to enable comparison across countries, topics and platforms. These findings are compared with the results from a survey of over 200 science communication practitioners based in these countries. We find that although traditional media are challenged by the variety of different new entrants into the digital landscape, our results suggest that the media and journalists remain highly visible. In addition, our survey results suggest that many science communicators may struggle to gain traction in the crowded digital ecology, and in particular, that relatively few scientists and research institutions and universities are achieving a high profile in the public digital media ecology of science communication.

Citation

Milani, E., Weitkamp, E., Ridgway, A., & Wilkinson, C. (2021). Exploring the digital media ecology: Insights from a study of healthy diets and climate change communication on digital and social media. JCOM: Journal of Science Communication, 20(3), 1-22. https://doi.org/10.22323/2.20030202

Journal Article Type Article
Acceptance Date Feb 24, 2021
Online Publication Date May 10, 2021
Publication Date May 10, 2021
Deposit Date Apr 14, 2021
Publicly Available Date Jun 8, 2021
Journal Journal of Science Communication
Electronic ISSN 1824-2049
Publisher Sissa Medialab
Peer Reviewed Peer Reviewed
Volume 20
Issue 3
Pages 1-22
DOI https://doi.org/10.22323/2.20030202
Public URL https://uwe-repository.worktribe.com/output/7259817

Files








You might also like



Downloadable Citations