A qualitative study examining UK female genital mutilation health campaigns from the perspective of affected communities

Salmon, D.; Olander, E. K.; Abzhaparova, A.

Abstract

Objectives: Female genital mutilation (FGM) is a worldwide problem associated with severe health risks. In the UK, preventative public health campaigns have been developed to eradicate FGM. The aim of the present study was to elicit the views about FGM public health campaigns from the perspective of a UK Somali community. Study design: Three focus groups and one interview were conducted with 16 community members. Methods: Using posters and leaflets focused on UK FGM prevention, photo-elicitation was used to encourage participants to discuss the usefulness and implications for national public health messages aimed at eradicating FGM. Data were subjected to inductive thematic analysis. Results: Participants were positive about the aims of the campaigns presented within the research, believing such campaigns were necessary and increased awareness of FGM. However, participants felt the campaigns also carried risks of enhancing stereotypes in terms of ethnicity, gender and religion. For example, some images were perceived to suggest that FGM was only relevant to Sub-Saharan women, although it is also prevalent in other populations. Some fathers reported feeling unfairly targeted in campaigns that focused on the role of mothers in protecting daughters from FGM. Participants were also concerned that some poster images may suggest that FGM was associated with Islam and perceived as a religious issue, rather than a cultural one. Fears were identified that this could lead to stigmatisation and hostility towards those affected. Conclusions: The research findings suggested that actively working with affected communities to develop messaging that counters negative stereotyping and associated hostility should be a priority.

• Journal Article Type: Article
• Acceptance Date: Jul 24, 2020
• Online Publication Date: Sep 12, 2020
• Publication Date: Oct 1, 2020
• Deposit Date: Sep 17, 2020
• Journal: Public Health
• Print ISSN: 0033-3506
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 187
• Pages: 84-88
• DOI: https://doi.org/10.1016/j.puhe.2020.07.038
• Keywords: Public Health, Environmental and Occupational Health; General Medicine
• Public URL: https://uwe-repository.worktribe.com/output/6691306
• Additional Information: This article is maintained by: Elsevier; Article Title: A qualitative study examining UK female genital mutilation health campaigns from the perspective of affected communities; Journal Title: Public Health; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.puhe.2020.07.038; Content Type: article; Copyright: © 2020 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.