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The mind versus market share guide to brand equity

Nancarrow, Clive; Baker, Colin ; Tinson, Julie

Authors

Colin Baker

Julie Tinson



Citation

Nancarrow, C., Baker, C., & Tinson, J. (2005). The mind versus market share guide to brand equity. International Journal of Market Research, 47(5), 523-540. https://doi.org/10.1177/147078530504700505

Journal Article Type Article
Acceptance Date Jan 1, 2005
Online Publication Date Sep 1, 2005
Publication Date Sep 1, 2005
Deposit Date Oct 17, 2019
Journal International Journal of Market Research
Print ISSN 1470-7853
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 47
Issue 5
Pages 523-540
DOI https://doi.org/10.1177/147078530504700505
Public URL https://uwe-repository.worktribe.com/output/3870748
Publisher URL https://doi.org/10.1177/147078530504700505