Order entry practices and customer value creation of major oil marketers in Nigeria

Azunwo, Anyahie A; Opara, Bright C; Apiri, Darar E

Abstract

The growing concern for customer value creation in the oil sector has informed the study of order processing and customer value creation among the major oil marketers operating in Rivers State. The study aimed at determining the relationship between order entry and customer value creation of major oil marketers in Nigeria. The population of the study is the eight (8) major oil marketers with operations in Rivers State being the geographical scope of the study. the entire population was adopted as the sample size for this study considering that the population is small. Five (5) respondents each of the 8 major oil marketers were studied to establish their knowledge of level on the major variables of study, using 40 copies of structured questionnaire. The study also made use of multivariate statistical tools to test the stated hypotheses using Pearson Product Moment Correlation (PPMC). The analysis made use of the Statistical Package for Social Sciences (SPSS version 22.0). The relationship between order entry and customer value creation was found significant, in that order entry significantly correlated with customer value creation. The study concluded that order entry is significantly correlated with customer value creation and recommended the adoption of order entry as variables major oil marketers can use as strategies to increase customer value.

• Journal Article Type: Article
• Publication Date: 2020
• Deposit Date: Jan 30, 2025
• Journal: RSU Journal of Strategic and Internet Business
• Electronic ISSN: 2659-0832
• Publisher: Rivers State University
• Peer Reviewed: Peer Reviewed
• Volume: 5
• Pages: 2659-0832
• Keywords: Order Entry; Customer Value Creation; Relational Value; Cost Value and Functional Value
• Public URL: https://uwe-repository.worktribe.com/output/13659897
• Publisher URL: https://www.rsujsib.com/publication/order-entry-practices-and-customer-value-creation-of-major-oil-marketers-in-nigeria/