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An exploration of having social media influencers deliver a first-line digital intervention to improve body image among adolescent girls: A qualitative study

Paraskeva, Nicole; Haywood, Sharon; Hasan, Farheen; Nicholls, Dasha; Toledano, Mireille B.; Diedrichs, Phillippa C.


Sharon Haywood

Farheen Hasan

Dasha Nicholls

Mireille B. Toledano


Social media influencers are popular among adolescents and could offer a unique way to reach young people at scale with body image interventions. This study explored girls’ and influencers’ views on having influencers deliver body image interventions through vlogs (video blogs) and to gain insight into their preferred format,
content, and views on factors that encourage engagement with vlogs. Twenty-one UK based participants were recruited. Three online focus groups were conducted with adolescent girls (n = 16) aged 14–18 years and one with influencers (n = 5) aged 24–33 years, who had a collective following of over 1.5 million subscribers across social media platforms. Data were analysed using reflexive thematic analysis and four themes were generated: Choosing an influencer whose messages and core values are aligned with the topic of body image; the importance of influencer authenticity and personal experience; collaborating on content creation with mental health professionals; and the need for long-form (i.e., 10–20 min) content to address serious topics. Findings suggest having influencers deliver body image interventions to young people could be a useful approach. Results highlight the need to engage with end users from the outset of intervention development to increase the likelihood of intervention effectiveness and engagement.

Journal Article Type Article
Acceptance Date Jun 4, 2024
Online Publication Date Jun 19, 2024
Publication Date Dec 1, 2024
Deposit Date Jun 20, 2024
Publicly Available Date Dec 20, 2025
Journal Body Image
Print ISSN 1740-1445
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 51
Article Number 101753
Keywords Body image, Qualitative, Adolescent girls, Social media influencers, Vlogs, Intervention
Public URL


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