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Social media usage amongst University of Botswana first year undergraduate students

Taukobong, Tsholofetso; Eyitayo, Oduronke T.; Gopolang, Bontle


Tsholofetso Taukobong

Oduronke T. Eyitayo

Bontle Gopolang


Despite extensive literature about social media usage among tertiary students, little is reported about Botswana's context. This study therefore seeks to investigate the extent of social media adoption among University of Botswana (UB) first year students. The study adapted a questionnaire that has been developed and tested for the measurement of social media usage in India. Students who registered for Information and Computing Skills Fundamentals II (ICT122) in five faculties in UB during the academic year 2021/22 participated in the study. The findings show that WhatsApp, Facebook and Instagram were the most commonly used applications. Social media was mostly used for entertainment purposes followed by academic use. Additionally, there were no statistically significant differences in terms of dimensions of social media use of first year undergraduate students across the various faculties and students background in relation to location and type of secondary education. Furthermore, in general students faced some constraints with social media use, although overall it was moderate.

Presentation Conference Type Conference Paper (Published)
Conference Name ACM International Conference Proceeding Series
Start Date May 25, 2022
Acceptance Date Feb 28, 2022
Online Publication Date Jan 26, 2023
Publication Date May 25, 2022
Deposit Date Jun 11, 2024
Pages 6-11
Book Title ACIT '22: Proceedings of the 9th International Conference on Applied Computing & Information Technology
ISBN 9781450397605
Public URL