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Chinese university students’ preferences for physical activity incentive programs: A discrete choice experiment

Zhang, Jingbo; Li, Qing; Zhang, Jinzi; Zhao, Xianqi; Jiang, Maomin; Huang, Xincheng; Liu, Diyue; Yan, Yupei; Li, Xialei; Chen, Jiangyun; Ma, Zheng Feei; Zhang, Xiyue; Ming, Wai Kit; Wong, Tak Hap; Yan, Guanyun; Wu, Yibo

Chinese university students’ preferences for physical activity incentive programs: A discrete choice experiment Thumbnail


Authors

Jingbo Zhang

Qing Li

Jinzi Zhang

Xianqi Zhao

Maomin Jiang

Xincheng Huang

Diyue Liu

Yupei Yan

Xialei Li

Jiangyun Chen

Xiyue Zhang

Wai Kit Ming

Tak Hap Wong

Guanyun Yan

Yibo Wu



Abstract

Purpose: This study aims to explore and compare Chinese university students’ preferences for various physical activity motivation programs. Patients and methods: A cross-sectional study was conducted in China from February 25 to March 25, 2022. Participants anonymously completed an online questionnaire based on a DCE. A total of 1,358 university students participated in the survey. The conditional logit model (CLM), willingness to accept (WTA), and propensity score matching (PSM) were used to assess college students’ preferences for different attributes and levels of physical activity incentive programs. Results: Respondents identified the number of bonus, exercise time, and academic rewards as the three most significant attributes of the athletic incentive program. The importance of each attribute varied based on individual characteristics such as gender and BMI. In CLM, college students displayed a preference for a “¥4” bonus amount (OR: 2.04, 95% CI 1.95–2.13), “20 min” of exercise time (OR: 1.85, 95% CI 1.79–1.92), and “bonus points for comprehensive test scores” as academic rewards (OR: 1.33, 95% CI 1.28–1.37). According to the WTA results, college students were willing to accept the highest cost to obtain academic rewards tied to composite test scores. Conclusion: The number of bonus, exercise time, and academic rewards emerge as the three most crucial attributes of physical activity incentive programs. Furthermore, college students with different characteristics exhibit heterogeneity in their preferences for such programs. These findings can guide the development of programs and policies aimed at motivating college students to engage in physical activities.

Journal Article Type Article
Acceptance Date Oct 16, 2023
Online Publication Date Nov 1, 2023
Publication Date Nov 1, 2023
Deposit Date Nov 30, 2023
Publicly Available Date Dec 6, 2023
Journal Frontiers in Public Health
Electronic ISSN 2296-2565
Publisher Frontiers Media
Peer Reviewed Peer Reviewed
Volume 11
Article Number 1281740
DOI https://doi.org/10.3389/fpubh.2023.1281740
Keywords physical activity, health behavior, management and policy, willingness to accept, health promotion
Public URL https://uwe-repository.worktribe.com/output/11449551

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