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Research Repository

Quantifying the Campaign Performance: A Case Study

Hughes, Tim; Hughes, Tim J.

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Tim J. Hughes

Journal Article Type	Article
Publication Date	Jun 1, 1990
Journal	International Journal of Bank Marketing
Print ISSN	0265-2323
Publisher	Emerald
Peer Reviewed	Peer Reviewed
Volume	8
Issue	6
Pages	30-34
DOI	https://doi.org/10.1108/EUM0000000001461
Keywords	building societies, financial services, marketing decision making, sales planning, United Kingdom
Public URL	https://uwe-repository.worktribe.com/output/1111463
Publisher URL	http://dx.doi.org/10.1108/EUM0000000001461

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