Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Case 21 Preston and Lancaster Building Society
Hughes, Tim
Authors
Contributors
Christine Ennew
Editor
Trevor Watkins
Editor
Mike Wright
Editor
Citation
Hughes, T. (1993). Case 21 Preston and Lancaster Building Society. In C. Ennew, T. Watkins, & M. Wright (Eds.), Cases in marketing financial services (185-187). Heinemann
| Publication Date | Jan 1, 1993 |
|---|---|
| Peer Reviewed | Not Peer Reviewed |
| Pages | 185-187 |
| Book Title | Cases in marketing financial services |
| ISBN | 0750606614 |
| Keywords | building societies, marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1109567 |
You might also like
Co-creation of value: A customer-integration approach
(2019)
Book Chapter
Drivers of client loyalty in the context of market and technological transformation
(2018)
Conference Proceeding
Resource integration for co-creation between marketing agencies and clients
(2018)
Journal Article
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search